Lowering prices for customers is an essential part of Kroger’s business model. Following the merger close, Kroger will invest:
These investments build on Kroger’s proven track record of lowering prices:
Kroger's mergers have delivered savings for customers which proves we follow through on our commitments:
"Will the merger help consumer choice? It should. The new organization will be able to compete more effectively with the onslaught of online and warehouse competition. With C&S competing, prices and product selection should improve... The Kroger Albertsons merger may be the final chance to level the playing field to improve competition, create more choice and provide local jobs in the community."
Mark Harmsworth
Washington Policy Center, Small Business Center Director
"This deal could provide some food pricing relief for consumers, With Aldi, Lidl and other discount grocers coming in, this positions Kroger to drive the market forward."
Ken Fenyo
President of Research at Coresight
“That’s why I believe this one… makes too much sense for the American people, which is what we really care about.”
Jim Cramer
CNBC Mad Money
7/26/23
“[Lowering prices] is actually part of how Kroger competes… Kroger lowers prices to attract more customers, which allows them to make up sales on volume.”
Cincinnati Enquirer
"An argument can be made that a stronger combined company could possibly help reduce food inflation … It would also mean greater competition for food manufacturers... This comes at a time when consumers are increasingly looking for value and trading into private brands to help reduce the strain of higher food prices."
Krisztina Katai
Deutsche Bank
10/17/22
"…allowing Kroger and Albertsons to merge will likely mean a more, not less, competitive market in the long run…Consumers deserve better when it’s a matter of putting food on the table."
Clyde Wayne Crews
Competitive Enterprise Institute, Vice President for Policy
"Specifically, we see opportunities for KR to help improve ACI’s business through better pricing, further improving loyalty/usage of data, and operating a bit more centralized without losing local advantages. And there are likely some ways that ACI can help KR as well, such as in fresh categories."
Scott Bender
Cleveland Research
"… given KR’s more aggressive focus on price gaps, we would expect some level of future price investment."
Simeon Gutman
Morgan Stanley
10/14/22