Lowering Prices and Serving More of America with Fresh, High-Quality and Affordable Food

Keeping Everyday Prices Affordable on Products Customers Love, Want and Need While Making Grocery Shopping Easy

Lowering prices for customers is an essential part of Kroger’s business model. Following the merger close, Kroger will invest:

to lower prices starting day one
to enhance customer experience

These investments build on Kroger’s proven track record of lowering prices:

foundation of providing affordable food
invested since 2003 to lower prices

Kroger's mergers have delivered savings for customers which proves we follow through on our commitments:

invested to lower prices following Harris Teeter merger in 2014
invested to lower prices following Roundy's merger in 2017

Delivering Quality, Value and Choice

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Serve America with Fresher Food, Faster:

Delivers broader portfolio of the freshest products through an expanded store network, optimized supply chain and enhanced capabilities

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Provides a Personalized Experience to Help Customers Save Money and Live Healthier Lives

Establishes one of the most comprehensive first-party data repositories in the food and retail space to develop an even more compelling retail loyalty program; provides unmatched personalized experience and promotes healthier lifestyles

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Expanded Our Brands Portfolio to Offer Customers Higher Quality and Better Value:

Brings together Kroger and Alberstons Cos.’ private label portfolios to offer customers a wider range of products at affordable prices with enhanced innovation capabilities and an increased manufacturing footprint to continue to drive improved quality

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Seamless Customer Experience Requiring Zero Compromise:

Creates a single seamless ecosystem to offer a more personalized and convenient omnichannel experience to serve customers anything, anytime, anywhere with zero compromise on quality, selection and affordability

Read Our Customer FAQ

Our Commitment: No Store Closures Related to the Merger

Kroger will not close any stores, distribution centers or manufacturing facilities as a result of the merger.

What People Are Saying:

“Building on a similar track record in prior transactions, Kroger has committed to investing $500 million in price reductions for customers following the Albertsons merger. And unlike Amazon and Walmart who have increased their profit margins, Kroger has reduced its profit margins by 5% in the last 20 years, saving its customers billions.”

Julian Cañete

CEO of California Hispanic Chambers of Commerce

“There's just simply no evidence to suggest that Kroger buying Albertsons would raise prices to people. Kroger’s a better, more aggressive, more competitive pricer than Albertsons is; it would almost unquestionably be better for the people who are buying groceries at those stores.”

Bryan Gildenberg

Retail Cities North America, Managing Director

“I looked at all the ones that [Kroger] merged, and it's absolutely true: they brought down prices. I wonder whether it will matter to the FTC, but they actually did bring down prices... That's why I looked at this thing – I was trying to poke holes in it when Rodney was on. You couldn't. It’s unassailable. You do better when they merge.”

Jim Cramer

CNBC Squawk on the Street


“Competition remains a driving force that historically enhances consumer benefit. The merger between Kroger and Albertsons could foster healthy competition, providing consumers with more choices and potentially driving improvements in pricing, service, and product offerings. Embracing this change aligns with the spirit of a free-market economy that has historically fueled innovation and improved consumer experiences.”

Cory Gardner

Former U.S. Senator, U.S. Representative, and Colorado State Representative

"Will the merger help consumer choice? It should. The new organization will be able to compete more effectively with the onslaught of online and warehouse competition. With C&S competing, prices and product selection should improve... The Kroger Albertsons merger may be the final chance to level the playing field to improve competition, create more choice and provide local jobs in the community."

Mark Harmsworth

Washington Policy Center, Small Business Center Director

"This deal could provide some food pricing relief for consumers, With Aldi, Lidl and other discount grocers coming in, this positions Kroger to drive the market forward."

Ken Fenyo

President of Research at Coresight

“That’s why I believe this one… makes too much sense for the American people, which is what we really care about.”

Jim Cramer

CNBC Mad Money


“[Lowering prices] is actually part of how Kroger competes… Kroger lowers prices to attract more customers, which allows them to make up sales on volume.”

Cincinnati Enquirer

"An argument can be made that a stronger combined company could possibly help reduce food inflation …  It would also mean greater competition for food manufacturers... This comes at a time when consumers are increasingly looking for value and trading into private brands to help reduce the strain of higher food prices."

Krisztina Katai

Deutsche Bank


"…allowing Kroger and Albertsons to merge will likely mean a more, not less, competitive market in the long run…Consumers deserve better when it’s a matter of putting food on the table."

Clyde Wayne Crews

Competitive Enterprise Institute, Vice President for Policy

"Specifically, we see opportunities for KR to help improve ACI’s business through better pricing, further improving loyalty/usage of data, and operating a bit more centralized without losing local advantages. And there are likely some ways that ACI can help KR as well, such as in fresh categories."

Scott Bender

Cleveland Research

"… given KR’s more aggressive focus on price gaps, we would expect some level of future price investment."

Simeon Gutman

Morgan Stanley